Equinedge operates as an AI-driven platform that conducts real-time analysis of historical performance data for horses in North America. The platform is dedicated to developing advanced prediction metrics and setting new standards in the horse racing industry.

Equinedge recognized the need for a refreshed brand image and website to enhance coherence and user appeal. The objective was to provide users with an improved visual experience while maintaining neutrality.

As a graphic designer, I joined the team to contribute to the development of the brand identity. This primarily involved the creation of a comprehensive brand guidelines book, ensuring a consistent and compelling visual representation.